You are invited to participate in The Third International Conference on E-Technologies and Business on the Web (EBW2015) that will be held at the ESG Management School, Paris, France on March 26-28, 2015. This year, the conference focuses on Interdisciplinary conference on digital business and consumer behavior.
New technologies have revolutionized our daily world, as well as the commercial or market relations. In connection with this change, patterns of consumption and purchasing have changed radically: companies should review their digital strategy and management of information systems in order to integrate this new channel of communication (by deploying multichannel strategies, SEO, affiliation, search marketing, viral marketing and e-CRM). The business model must at the same time evolve to take into account not only social networks (Facebook, Twitter …) and mobile devices interconnected via the cloud (Smartphone, Tablets …) but also issues of the legal dimension (privacy, digital footprints, security, privacy) as well as new financial structures (crowd funding, etc.).
Social Media (SM) and digital marketing have radically transformed and revolutionized the way consumers interact, communicate, and even consume nowadays (Aral et al. 2013). Many platforms (such as Facebook, YouTube, Google+, Instagram, Pinterest, etc) have emerged and impacted the relationship between consumers and brands (Kaplan and Haenlein, 2010). As SM and mobile are exploding in popularity, companies are challenged to deal with this phenomenon and are trying to extract value from it. How can we measure the ROI of a digital strategy? How can we enhance the CRM by using social media? What are the next business models on these platforms? (Hoffman and Fodor, 2010; Proulx et al., 2012). Many questions that highlight many study fields that we still need to cover.
In addition, the themes of digital and consumer behavior have been the source of an increasing number of researches. Beyond the large amount of research,the popularity of this area is reflected, among other things, by the establishment of scientific and management conferences on issues such as consumers’ perception of e-commerce (Anderson et al., 2010), online customization (Jing and Lewis, 2011), online social networks (Wilcox and Stephen, 2013), multi-channel strategies (Zhang and Wedel, 2009), e-shopping experience (Badot and Lemoine, 2013), brand’s online experiences (Morgan Thomas and Veloutsou, 2013) and online brand communities (Zhouet al., 2013; Stephen et al., 2010.). Empirical researches have gradually produced significant results for professionals and allow them to develop new digital strategies. Despite these results,this field of digital business and consumer behavior allows additional conceptual and empirical research. Hence the objective of this international conference is the continuation of this work.
|The conference welcomes papers on the following (but not limited to) research topics:|
|The Latest Trends in Web Services||Applications of E-Commerce Service|
|Barriers to E-Business Adoption||Business Technology Intelligence|
|Business-Oriented E-Commerce||Co-Production in E-Commerce Service|
|Collaborative Commerce||Computational Intelligence|
|Confidentiality Protection||Consumer Electronics|
|Consumer-Oriented E-Commerce||Critical Computing and Storage|
|Cryptography for Enabling E-Commerce||Cryptography for enabling E-Commerce|
|Customer Relationship Management||Data mining and Business Intelligence|
|Digital Data Mining||Digital Economy|
|Digital Enterprises||Digital Innovation Management|
|Digital Libraries||Digital Management Products|
|Digital Economics, and Digital Content||Distributed and Parallel Applications|
|E-Business||E-Business Applications and Software|
|E-Commerce Strategy Implementation||E-Commerce in Developing Countries|
|E-commerce business models||E-commerce Payment Systems|
|E-commerce Technology Adoption||E-commerce, E-Business Strategies|
|E-tailing and Multi-Channel selling||EDI and the Internet|
|Economics Issues of E-Commerce||Evolution of E-Commerce|
|Future Development of E-Business||IT Management|
|Internet Payment Systems||M-commerce and Pervasive Computing|
|Mobile Commerce||Practices and Cases in E-Commerce|
|Production of Knowledge Economy||Semantic Web, Ontologies|
|Sensor Networks and Social Sensing||Trust or Security for E-Commerce|
|Web Applications||Web Advertising and Web Publishing|
All the registered papers will be included in SDIWC Digital Library, and in the proceedings of the conference.
All the submitted papers will be reviewed by a minimum of two reviewers. The published proceedings will be submitted for indexing in ResearchBib. Also, they will be reviewed for POSSIBLE inclusion within the INSPEC, EI, DBLP, Microsoft Academic Research, ResearchGate, and Google Scholar Databases. In addition, ALL registered papers will be published in one of the following special issues provided that the author do major improvements and extension within the time frame that will be set by the conference and his/her paper is approved by the chief editor: